Meet our corprate communicator; Reddy Kilowatt. He is the dynamic symbol of Elmar's reliability and service. The Reddy symbol, clearly recognizable and identifiable with customer-friendly energy services and known throughout the world, tells people instantly what it is we are selling. He appeals to every age group as a good- natured symbol of service and communications, and especially nowadays Reddy is recognized as a unique, friendly tool which communicates the broad benefits of electric service, new electro-technologies, and energy efficiency.