Aruba's first experience with lights and electricity started with the establishment of the Aruba Gold Company at Balashi. In 1924 a Dutch investor named Mr. A.J.P. van Meeteren acquired a concession to establish Aruba's first power company. The power plant consisted of one engine which generated enough electricity for at least 50 light posts, 25 Watt each. In 1931 the company was sold to John G. Eman and together with his wife Mrs. F. Eman-van der Biest, they drove the company to success.
Eman named the company ELECTRA N.V. and managed to increase the plant's capacity while expanding the company's distribution area. The island's demand grew consistently during the years and the distribution grid expanded considerably.